Why Every Business Needs a Google Business Profile

Strategy

Your Google Business Profile (GBP) is one of the most powerful and underrated marketing tools you have. For most local customers, it’s the first impression of your business — not your website.

Why Google Business Matters

When someone searches for your service, Google uses your profile to determine:

• How often you show up

• Whether you appear before competitors

• Whether customers choose you or scroll past

If your profile isn't optimized, you’re losing free traffic.

Key Elements You Must Optimize

1. Photos & Videos

Businesses with regular photo updates get up to 2× more engagement. Real images of your team, location, and work outperform stock photos every time.

2. Weekly Posts

Posting weekly signals to Google that your business is active and relevant. This helps you outrank competitors who ignore their listings.

3. Reviews & Responses

Google sees reviews as trust signals. Responding to them (good or bad) shows professionalism and improves your ranking.

4. Accurate Business Information

If your hours, services, or category are incorrect, you will lose visibility.

The Bottom Line

Your Google Business Profile is often the difference between getting a new lead… or losing one to a competitor. Optimizing it is one of the highest-ROI actions any local business can take.